"The 10 Best Bay Area Albums of 2020" by KQED Arts

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Ismay featured in the 2020 Fall Print Edition of

No Depression Magazine

Going Green Edition following release of debut LP

"Every song weaved around the sights, sounds, and feel of the surrounding land and guided gently by Ismay’s meticulous guitar and delicately captivating vocals."
-American Songwriter

"There's an innocence and mysticism to the tune as well as how the artist delivers it. In her music, Ismay is intent on emanating the tale of her coming into her own as a singer-songwriter through her revitalized passion for the natural world. She does so with an accomplished poise and grace without losing a strand of sincerity."

-- Pop Matters

"An enchanting composition that reflects the storybook wistfulness of Aldous Harding and Weyes Blood. Ismay helps usher in an era of mystical folk that is both incisive and playful and somewhat mysterious."

-- Glide Magazine

Off Shelf Magazine Editor's Top 10 Records of 2020 alongside Death Valley Girls, Guided by Voices and more

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Named after a town of 19 in the Northern Great Plains, Ismay represents the work of singer/songwriter Avery Hellman. Just as with the name, Ismay seeks to uncover ways in which the place we live changes us, and how the natural world provides deeper meaning. For Ismay, a life lived in rural California connects them with the landscape, providing a freedom to express gender identity, and the space to create music. Mystical lyricism, ethereal vocals, and dynamic fingerpicking on guitar are the defining features of their music. With works covering wild horses to wildfire, Ismay’s sound is unmistakably connected to the landscape in which they live.

Cont'd bio

Ismay was introduced to the musical world through the Hardly Strictly Bluegrass Festival, created by their banjo-playing grandfather Warren Hellman. An upbringing immersed in roots music shaped a love of the old-time aesthetic and early recordings of American folk music. Ismay learned to write, sing, and play by listening to the songs of Emmylou Harris, Hazel Dickens, Mississippi John Hurt, and Leonard Cohen, as well as Alan Lomax’s field recordings. As Avery grew older, artists such as Cat Power, Lee Hazlewood, Phosphorescent, Captain Beefheart, and Angel Olsen further influenced their work. After a many years of playing music mostly in their bedroom, Warren’s passing in 2011 created a chance for Avery to play Bluegrass music at his memorial, pushing them onto a public stage for the first time. It was there that the seeds of Ismay began, leading to the project’s debut in 2015.

Ismay performs as both a solo artist, duo, and a full band, with a combination of electric fingerpicking guitar drums, bass, cello, and violin. Additionally, Ismay plays a unique set combining storytelling and songs, which will debut at Hardly Strictly Bluegrass in October 2019. Ismay has appeared throughout the West Coast at music festivals such as Hardly Strictly Bluegrass 2016 and Strawberry Music Festival 2017; Cowboy Poetry Gathering 2021, and at renowned venues such as the Great American Music Hall, Slim’s, the Golden State Theater, and the Mystic Theater, and as an opening act for acclaimed artists including Steve Earle, Mandolin Orange, Justin Townes Earle, Robert Earl Keen, Chuck Prophet and the Mission Express, The Mother Hips and the Brothers Comatose. Ismay is based in the rural area outside of Petaluma, CA, and was raised in San Francisco/Marin County CA.

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Listen to Ismay's original narrative podcast that accompanies their debut LP 'Songs of Sonoma Mountain'

Combining field recordings, memoir about life on a ranch, and dynamic interviews, Where the World Begins brings you deep into the world of Ismay and Sonoma Mountain.

A Song in Praise of Sonoma Mountain

Live Performance Video by Pint of Soul

You're Dead | Norma Tanega Cover

Live Performance Video by Pint of Soul

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Press Links

Ismay in Sonoma Magazine

Spring 2021 Print Edition

KQED Arts, 10 Best Bay Area Albums of 2020

No Depression Fall 2020 Print Edition, Going Green Issue--"Finding their Place"

American Songwriter Premier--Ismay Taps into Nature on “A Song in Praise of Sonoma Mountain,” Off Upcoming Debut

KQED Arts--10 Acts Not to Miss at Hardly Strictly 2019

Glide Magazine--Ismay Delivers Enchanting & Incisive Folk Beauty “100 Mile View From Virginia City”

Pop Matters --Ismay Draws Inspiration from Nature on New Song "Oh Precious Light" (premiere)

No Depression Ismay Announces 'Songs From A River' EP and Premieres the Track "River Of Light"

KQED Arts-- Bay Area Artists to Watch in 2018

- North Bay Bohemian — “Musical Boon”:
- Marin Independent-Journal — “Hardly Strictly Founder Warren Hellman Inspires Granddaughter”:
- North Bay Bohemian — “New West: Ismay Mixes Classic Bluegrass and Modern Folk”:

- Auburn Journal — “The Brothers Comatose Ride Into Town”:

Contact info


Kip Kouri | Tell All Your Friends PR

ARTIST CONTACT: feel free to get in touch about shows, ideas, collaborations, or to share your own work--I'd love to hear from you!